With a career spanning over two decades, Arthur Charlez has been at the forefront of marketing innovation since 1998. His journey began with an e-commerce company so advanced that its technology led to its acquisition and eventual closure, paving the way for a career marked by staying ahead of industry trends.

In 2011, Arthur founded a digital agency and quickly took on the challenge of relaunching a global mobile handset manufacturer’s presence in South Africa. By 2013, he spearheaded a zero-budget organic social media marketing campaign for the world’s largest motoring event, resulting in an impressive 3 million rands in ticket sales, all achieved online.

Arthur’s success continued in 2015 when he executed a groundbreaking digital campaign for a soft drink brand on a single platform. This campaign generated 1 billion rands in revenue and led to the brand obtaining the license to bottle PepsiCo products locally before its acquisition. In 2017, he concluded a 13-month digital campaign for Southern Africa’s largest private education provider, contributing to over R300 million in revenue. Additionally, his social media marketing efforts for their holding company played a pivotal role in acquiring two prestigious colleges, one in London and another in Cape Town.

From 2013 to 2018, Arthur assisted a local automotive dealer in selling hundreds of millions worth of vehicles. He employed a blend of digital media buying and captivating organic social media strategies, demonstrating his ability to drive significant results across various industries.

Arthur’s approach is simple yet powerful: “Marketing Must Make Money!” His skill set includes digital strategy, digital customer acquisition, direct response digital marketing, media buying, website optimization, and e-commerce.